From Search to Surgery: Navigating the Path from
Online Clicks to In-Office Consultations
If your next patient is just a click away, understanding the search journey of your patients isn't just beneficial — it's essential. From clicks to consultations to conversions, this webinar will dissect the data behind how patients find a physician, why they choose the physician that they do, and how physicians can optimize those digital interactions into surgical actions.
The program will explore the convergence of emerging technologies, demographic shifts in your target market, and actionable strategies to not just keep pace but to lead.
By understanding these current trends and datapoints, physicians can continue to provide exceptional care while meeting patients where they are today. The presenter will also offer practical guidance for your website and related marketing activities to meet recently updated ADA, HIPAA, and HHS pixel guidelines.
Speaker
Jamieson Webking is Director of Web Performance at Glacial Multimedia, an international company specializing in physician websites. For over 20 years Glacial has developed industry-leading expertise in all areas of medical marketing, helping physicians and their practices to reach new levels of success. The company employs cutting-edge technology to bridge the gaps between medical practices and patients by integrating a mix of medical website design, search engine optimization, internet marketing, web video/audio production, website analytics, social media optimization and software development.
FREE for IAO members and their staffs
$59 for non state society members
You will be forwarded a link closer to the webinar date.
The program will be recorded and available for download for those unable to attend the live event.
